DepEd, Johnson & Johnson and Play Pilipinas ink agreement to promote active play

Partnered for Child Development through Active Play: Department of Education Assistant Secretary Tonisito Umali (seated,center), Play Pilipinas Executive Director Sigrid Perez, and Johnson and Johnson Philippines Managing Director Jeffrey S. Go. Witnesses include (standing, from left) JJPI Associate Marketing Director Rezel Aquino, Marketing Director Tina Sabarre, and HR and CSR Director Sean Zantua; DepEd Director of Communications Tina Ganzon, Play Pilipinas Director of Operations Manuel Argel, JJPI Group Brand Manager Trina Tanlapco, and Senior Brand Manager and Di Lang Laro ang Laro Campaign Lead Kris Llanes.

The Department of Education, Johnson & Johnson Philippines, and Play Pilipinas formalized last February 7 a Memorandum of Agreement to jointly promote the value of one hour of daily active play in children’s health and holistic development.

Dubbed “Di Lang Laro ang Laro”, the campaign is aligned with UNICEF’s Early Childhood Care and Development (ECCD) program, which advocates learning through play in education centers throughout the Philippines for children as well as World Health Organization’s recommendation that children should have at least 60 minutes of physical play daily for proper physical and mental development.