EastWest Bank launches free gas auto loan promoKaren Boncocan, INQUIRER.net
MANILA, Philippines – EastWest Banking Corporation's auto loan has a found a new endorser in Derek Ramsay who was at the forefront of the bank's free gas auto loan promo launch Friday.
During a press conference at the Philippine International Convention Center, the bank stated that the "sporty, outgoing and adventurous" actor was a perfect fit to endorse the auto loan brand's free gas promo "See places with EastWest Auto Loan."
Qualified borrowers who avail of the bank's auto loan from August 25 till November 30 may get to own free gas cash credit cards loaded with P50,000 worth of free gasoline.
Antonio Moncupa Jr., President and CEO said that the promo worked for clients wanting to own brand new and even pre-owned cars of up to eight years. He said that vintage models which have been "properly restored" would also be entertained in a "case to case basis."
The bank accepts a wide range of automobiles for financing and offers affordable down payment, easy amortization, and flexible terms.
EastWest compared their drive to help clients acquire their dream car to Ramsay's focus in reaching his goals as an actor.
"I love to drive... [It's] a big stress reliever," Ramsay said,
pointing out that EastWest Bank's offering will be well appreciated by those who want to achieve their dream car.
"[It's] a different feeling when you get your own car through hard work. That day when you get your first car, it's a great feeling."
Ramsay admitted to owning seven cars, some of them vintage models he has collected over the years. He said that he loves spontaneous roadtrips to various parts of the country.
What makes the bank's auto loan product attractive to Ramsay is the fact that it "gives consumers the advantages of affordable down payment, easy amortization, and flexible terms."
He said that these characteristics of EastWest bank's auto loan product would be appreciated by many.
Jacqueline Fernandez EVP and Head of EastWest Bank's. Consumer Lending Cluster said that the "See places" project was their newest sales and marketing promo. She
added however that this was just a first of many projects they have lined up to push the bank into the forefront of the banking industry.
Moncupa is optimistic that the bank will grow up to P100 billion by yearend from its current P85 billion. But more than a business, Moncupa said that they wanted not just to make money but to also "help the Philippine economy...invite investment [and] create employment."
Moncupa said that they wanted to "differentiate EastWest Bank in terms of service – moving towards greater relevance [in the banking industry]."
EastWest Bank, a subsidiary of the Filinvest Development Corporation, is the 4ixth largest auto loan provider in the Philippines.