Filipinos get a first taste of Krispy Kroissant by Krispy Kreme
Anyone who has had a bite of Krispy Kreme’s Original Glazed® would understand why and how it spurred thousands when it was released 76 years ago. Crafted with the finest ingredients and melt-in-your-mouth goodness, it was the very foundation of the brand’s commitment to spreading out confectionary indulgence.
In the wake of the ring-shaped treat’s sweet success, Krispy Kreme pushed the envelope in the decades that followed as it moved to etch its flavors all over the world. From dipped and filled doughnuts to a range of offerings tailored to various locations and occasions, Krispy Kreme’s trail of delight has reached far and wide with over 700 stores today.
Together with the Krispy Kreme team, Director of Global Product Innovation at Krispy Kreme Mark Susz incorporates culinary expertise and experiences to current trends to create exciting new products that speak of a true Krispy Kreme experience in every bite. “Our dedication is anchored on satisfying doughnut and coffee enthusiasts across the globe, hence, we continue to evolve Krispy Kreme’s offerings the same way the palates of patrons do,” says Susz.
Sweeping a sweet-tooth nation
When the world-famous doughnut and coffee brand expanded its footprint and made its touchdown in the country last 2006, Krispy Kreme sold 6,000 doughnuts and broke three records in Asia with Bonifacio High Street swelling with gripped customers. It wasn’t long until the brand thrived in the sweet-tooth nation with its offerings flying off the shelves and store openings rousing long lines for hours.
At present, Krispy Kreme continues to delight the Filipino market with a wide array of flavors—from HALAL-certified offerings in Davao to various confectionary lines including Truffle Kremes, Delectable Desserts, and the newlyupdated Baked Creations. With its signature offerings still making everyone’s eyes eager and mouths watering, Krispy Kreme moves forward to keep its patrons closer with yet another flavorful surprise.
Baked take on the popular treat
Half-croissant, half-doughnut, and fully-baked, Krispy Kreme’s latest product innovation, dubbed Krispy Kroissant, is made to take your cronut experience up a notch. Unlike the more popular fried version, Krispy Kroissant melts in the mouth with layers crisp like a croissant’s, and surprises the taste buds with aromas attributed to fresh doughnuts.
This must-try addition to the brand’s Baked Creations arsenal comes in four flavors that burst at the crust: Apple Cinnamon, Chocolate, Strawberry, and Vanilla Cream. The richness of apple chunks, Belgian chocolate ganache, a whip of strawberries, and sugar glaze lend fitting character to the inimitable flavors of Krispy Kreme’s dough.
“Krispy Kroissant goes beyond the hype of the pastry mash-up. It is a testament to how Krispy Kreme has that art of providing confectionary indulgence down pat, and we are thrilled to hand the first taste to the Filipino market,” says Jim Fuentebella, chairman of Krispy Kreme Philippines.”
All rolled in sugar, filled with pastry cream, and smothered in Krispy Kreme’s flavorful mixes, each bite is a satisfying reminder of how everyone’s go-to confectionary store is on the move to satisfy cravings with sweet fares like this. A piece or a dozen can go a long way—so rush to the stores from 10 a.m. to 2 p.m. and turn your days extra special with melt-in-your-mouth goodness just a few bites away.
Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. With a flagship store in Bonifacio High Street in Fort Bonifacio, Taguig City, the Company has offered the highest-quality doughnuts and great-tasting coffee in the country since 2006. Today, Krispy Kreme has outlets in 44 different locations nationwide, with Hotlight stores in SM Mall of Asia, Greenhills Shopping Center, Bonifacio High Street, Cebu IT Park, and The Annex at SM City Davao.