Globe Telecom to integrate carrier billing on BB App World

Research In Motion (NASDAQ: RIMM; TSX: RIM) and Globe Telecom  have announced that Globe customers will enjoy the ease and convenience of applying their app purchases on  BlackBerry App World™ to their postpaid or prepaid accounts.

The new billing service will enable Globe Telecom subscribers to purchase apps on BlackBerry App World and charge the transaction directly to their monthly postpaid bill or prepaid account credits.

Globe subscribers will also be offered the flexibility of charging in-app purchases to their regular bill or deducted from their prepaid load, which allows digital goods to be purchased without interrupting the app experience. The new service is expected to roll out in the second quarter of 2012.

Hastings Singh, Vice President of South Asia at RIM commented: “BlackBerry App World is a great place for customers to discover and download new BlackBerry apps and themes. Today’s announcement with Globe is a first for the Philippines and is testament to both companies’ drive to continuously improve the customer experience.”

“Integrated billing will make it easier than ever for our subscribers to purchase apps for their BlackBerry smartphones,” said Peter Bithos, Globe Senior Advisor for Consumer Business.

“Through the secure billing system interface, we are able to provide our subscribers a convenient and worry-free way to purchase premium content on BlackBerry App World without the need for a credit card or direct cash payments. The cost of apps purchased from the app store will be charged to their postpaid phone bill or from their prepaid credits. We are delighted to enable this new level of flexibility and convenience in purchasing BlackBerry apps for our customers.”