Quantcast

iProspect Philippines wins Best in Mobile Rich Media for adidas Boost campaign

INQUIRER.net

iProspect Philippines was awarded Best in Design for the Rich Media/Game Application Category in the adobo Design Awards last April 26.

The winning entry featured the mobile rich media campaign for adidas Boost running shoes that allowed a user to move adidas Boost shoes by tapping the phone’s screen with the index and middle fingers in a running motion. Fastest “running fingers” led all the way to the new adidas store at the Fort Global City where the Boost shoes were available. Users exposed to ad were also tracked based on location so a Google map opened to show directions of how to get to the store.

adidas Philippines extended a warm congratulations to the iProspect team for media placements that did not only deliver reach and frequency but engaged consumers and brought adidas closer to them.

“We briefed iProspect on the idea of the new adidas ENERGY BOOST shoes. They came back to us with a full digital media plan, which included a plan for placement of mobile ads. While we were expecting the standard static banner ads execution, they were able to plan, produce and execute an interactive game. This resulted in increased engagement scores for the ad and helped with the successful launch of the BOOST technology in the Philippines,” said Jason Gervasio, Brand Communications & Sports Marketing Manager.

The adobo Design Awards has been recognizing Philippines’ best in design for offline and online media since 2007. The jury was comprised of design veterans Andrew Petch (Executive Creative Director Ace Saatchi & Saatchi), Budjette Tan (Deputy Executive Creative Director MRM Worldwide), and Merlee Jayme (Managing Partner and Chief Creative Officer DM9JaymeSyfu) among many others. iProspect won against shortlisted Del Monte entry “Recipes and Music” by TBWA/ Santiago Mangada Puno.

Full entry details may be accessed at http://adobodesignawards.com/?p=1134

Comments are closed



Copyright 2014INQUIRER.net. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94

News

  • ‘Euro general’ allowed furlough
  • Fake Philippine Army Major nabbed
  • Wild bird breeder arrested
  • Mayor seeks probe of P250M ransom
  • A school garden to remember the dead
  • Sports

  • Talk ‘N Text, Rain or Shine nail first win
  • IEM whips FEU, claims Shakey’s V-League finals slot
  • Tagaytay Highlands cements WGAP 3-peat
  • Superal 3 off Czech bet after a 73
  • PSL goes to Ilocos; Petron, RC eye No. 2
  • Lifestyle

  • Doctors prescribe exercise as medicine
  • Tom Cruise to MiG Ayesa in ‘Rock of Ages’: ‘I hope I live up to what you do’
  • Where to bring the kids–long ziplines, koi ponds, puzzle mansion, mini zoo
  • An evening with Italian pianist Christian Leotta at CCP
  • 12-meter-long-haired maiden returns home
  • Entertainment

  • JHud in a dancing mood
  • Moving dramas put Brad Pitt and Robert Downey Jr. through the wringer
  • ‘Fury’ inspires Shia LaBeouf to make peace with Alec Baldwin
  • Unfair to Lyca
  • ABS-CBN bags People’s Choice Stevie Award
  • Business

  • Anti-impotence drugs seized
  • Tan pioneers BPO office dev’t in a township setting
  • Aquino seeks business sector’s help
  • ‘Medical cannabis better than some analgesics’ —former DOH secretary
  • Stocks close lower
  • Technology

  • Zuckerberg speaks Chinese; Beijing students cheer
  • SC reminds netizens: Nothing stays private on Facebook
  • LTFRB goes after Uber vehicles; MMDA disagrees
  • SC: Privacy laws do not apply on Facebook photos freely uploaded by Internet users
  • Google offers peek into Bhutan with Street View launch
  • Opinion

  • Editorial Cartoon, October 25, 2014
  • Overstretched
  • Fishy
  • Beyond the stutters
  • Liveable cities
  • Global Nation

  • Asean Community seen as ‘formidable force’
  • AFP apologizes for secretive operation
  • Merkel gifts China’s leader Xi with map of ancient Asia
  • What Went Before: USS Guardian running aground Tubbataha Reefs
  • Jennifer Laude buried in Olongapo City on UN Day
  • Marketplace
    Advertisement