iProspect Philippines wins Best in Mobile Rich Media for adidas Boost campaignINQUIRER.net
The winning entry featured the mobile rich media campaign for adidas Boost running shoes that allowed a user to move adidas Boost shoes by tapping the phone’s screen with the index and middle fingers in a running motion. Fastest “running fingers” led all the way to the new adidas store at the Fort Global City where the Boost shoes were available. Users exposed to ad were also tracked based on location so a Google map opened to show directions of how to get to the store.
adidas Philippines extended a warm congratulations to the iProspect team for media placements that did not only deliver reach and frequency but engaged consumers and brought adidas closer to them.
“We briefed iProspect on the idea of the new adidas ENERGY BOOST shoes. They came back to us with a full digital media plan, which included a plan for placement of mobile ads. While we were expecting the standard static banner ads execution, they were able to plan, produce and execute an interactive game. This resulted in increased engagement scores for the ad and helped with the successful launch of the BOOST technology in the Philippines,” said Jason Gervasio, Brand Communications & Sports Marketing Manager.
The adobo Design Awards has been recognizing Philippines’ best in design for offline and online media since 2007. The jury was comprised of design veterans Andrew Petch (Executive Creative Director Ace Saatchi & Saatchi), Budjette Tan (Deputy Executive Creative Director MRM Worldwide), and Merlee Jayme (Managing Partner and Chief Creative Officer DM9JaymeSyfu) among many others. iProspect won against shortlisted Del Monte entry “Recipes and Music” by TBWA/ Santiago Mangada Puno.
Full entry details may be accessed at http://adobodesignawards.com/?p=1134