Quantcast

iProspect Philippines wins Best in Mobile Rich Media for adidas Boost campaign

INQUIRER.net

iProspect Philippines was awarded Best in Design for the Rich Media/Game Application Category in the adobo Design Awards last April 26.

The winning entry featured the mobile rich media campaign for adidas Boost running shoes that allowed a user to move adidas Boost shoes by tapping the phone’s screen with the index and middle fingers in a running motion. Fastest “running fingers” led all the way to the new adidas store at the Fort Global City where the Boost shoes were available. Users exposed to ad were also tracked based on location so a Google map opened to show directions of how to get to the store.

adidas Philippines extended a warm congratulations to the iProspect team for media placements that did not only deliver reach and frequency but engaged consumers and brought adidas closer to them.

“We briefed iProspect on the idea of the new adidas ENERGY BOOST shoes. They came back to us with a full digital media plan, which included a plan for placement of mobile ads. While we were expecting the standard static banner ads execution, they were able to plan, produce and execute an interactive game. This resulted in increased engagement scores for the ad and helped with the successful launch of the BOOST technology in the Philippines,” said Jason Gervasio, Brand Communications & Sports Marketing Manager.

The adobo Design Awards has been recognizing Philippines’ best in design for offline and online media since 2007. The jury was comprised of design veterans Andrew Petch (Executive Creative Director Ace Saatchi & Saatchi), Budjette Tan (Deputy Executive Creative Director MRM Worldwide), and Merlee Jayme (Managing Partner and Chief Creative Officer DM9JaymeSyfu) among many others. iProspect won against shortlisted Del Monte entry “Recipes and Music” by TBWA/ Santiago Mangada Puno.

Full entry details may be accessed at http://adobodesignawards.com/?p=1134

Comments are closed



Copyright 2014INQUIRER.net. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94

News

  • 2 killed in apparent Bahrain car bombing
  • SC suspends proctor in 2011 bar exams
  • At barricades, Ukraine insurgents await Easter
  • Solons seek ample protection for bank depositors
  • Tragedies at sea: The Sewol and the Costa Concordia
  • Sports

  • Tottenham beats Fulham 3-1 in Premier League
  • Martino defends Messi, takes blame for Barca fail
  • Vettel hoping for resurgence at Chinese GP
  • MLB pitcher donates $100,000 for Sewol ferry victims
  • Hamilton takes pole at Chinese Grand Prix
  • Lifestyle

  • Levine designs womenswear with help from fiancee
  • Gabriel Garcia Marquez, Nobel laureate, dies at 87
  • Ford Mustang turns 50 atop Empire State Building
  • Pro visual artists, lensmen to judge Pagcor’s photo contest
  • ‘Labahita a la bacalao’
  • Entertainment

  • Myx TV premieres Asian American ‘docu-series’
  • A nutty finale for ‘Scandal,’ TV’s craziest show
  • EXO postpones release of mini album ‘Overdose’
  • ‘X-men’ filmmaker slams ‘fabricated’ sex attack claims
  • Singer Chris Brown’s bodyguard on trial in DC
  • Business

  • Fiat-Chrysler to produce iconic Jeep in China from 2015
  • US commerce secretary spells out economic facet of ‘pivot to Asia’
  • Italy sells luxury state cars on eBay
  • Asian shares mostly up in quiet trade
  • Dollar up in Asia on US jobs data, Ukraine deal
  • Technology

  • Nasa’s moon-orbiting robot crashes down
  • Netizens pay respects to Gabriel Garcia Marquez
  • Nokia recalls 30,000 chargers for Lumia 2520 tablet
  • Facebook rolls out ‘nearby friends’ feature
  • Netizens seethe over Aquino’s ‘sacrifice’ message
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • Cesar Chavez movie sparks memories of Fil-Am labor leaders
  • Filipinos in US poised for success
  • Visas for priests and other faith leaders
  • DOH to continue tracking co-passengers of OFW infected with MERS virus
  • 5 Filipinos with MERS in UAE reported in stable condition
  • Marketplace
    Advertisement