Nike introduces LeBron X
LeBron James’ successful 2012 continues with the introduction of the LeBron X shoe. Designed to the specifications of James, the shoe combines dynamic containment, protection and responsiveness tailored to one of the world’s most explosive players.
Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to James’ career. Diamonds form between the earth’s crust and super-heated core, where intensity changes the structure of carbon over time. Under extreme pressure and temperature carbon then becomes diamonds.
Heat, time and pressure are three things James has faced and act as the shoe’s inspiration. Although a refined diamond is beautiful, it takes work to get there – it starts as a dull rock. Over time, it gains clarity and sharpens with multiple facets.
Each colorway of the LeBron X has a unique story. The blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James’ electric style of play. The cutting Jade colorway is inspired by the Chinese art of cutting jade using diamonds. The story continues throughout the season with multiple colorways linked to the diamond.
The LeBron X+ is Nike’s first signature basketball shoe featuring Nike+ Basketball technology and is available in select colorways and in three versions: the fully loaded LeBron X+ Sport Pack – which includes the shoe and the Nike+ Sport Kit, a Nike+ Basketball enabled version with NIKE+ technology embedded in the midsole, and a non-enabled version. The interactive experience allows users to track in-game activity with NIKE+ enabled shoes and later review, analyze, and share that information using the Nike+ Basketball app.
The technical benefits also include a lock-down fit, excellent cushioning on impact, and a lightweight feel. The very first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball all bring the shoe to entirely new heights.
The shoe is now available globally.
The LeBron X launches two colorways in Nike stores nationwide beginning Nov. 2, 2012, with the final colorway on Dec. 1, 2012. LeBron X will retail at P8,995.