Ogilvy & Mather announces joint venture in PH
Ogilvy & Mather Philippines and A+B Expedio Integrated Marketing Communications, a leading below-the-line agency in the country with expertise in trade activation and events management, have established a joint venture company in the Philippines called OgilvyAction.
OgilvyAction brings together A+B Expedio’s field marketing capabilities, local activation experience and network with Ogilvy & Mather’s strength in analytics, strategy, development, digital and creative to offer best-in-class activation solutions that truly delight consumers and shoppers, creating conditions that drive brand purchase.
OgilvyAction is currently one of the largest brand activation agencies in the world, present in 61 countries. The agency’s expertise covers Shopper Marketing that goes beyond product and price, Trade Marketing that builds customer relationships, Experiential Marketing that emotionally connects brands with consumers, and Promotional Marketing that drives brand equity alongside sales. As in any Ogilvy offering, tailoring solutions that connect with and activate today’s consumer and shopper are founded on creativity, digital competency, measurement and analytics.
“Joining forces with a global agency such as Ogilvy is the logical next step in our growth plan. We have grown our business by creating brand experiences and powering consumer engagements for our clients through over 11 years, and formalizing our partnership with Ogilvy after all those years of working together promises a levelling up that can only benefit everyone,” said A+B Expedio Managing Partner Oman Tanchingco.
The joint venture company will be led by Mae Dichupa, General Manager, who returns to Ogilvy after seven years with the Nike organization in the Philippines, most recently as its Country Marketing Manager.
“Coming home to Ogilvy gives me the opportunity to leverage my insights and experience in this field to lead a team of retail specialists that is already best-in-class,” she says.
“We are seeing extensive growth potential for brand activation in the Philippines and A+B Expedio’s expertise, network, and reputation will certainly strengthen our local OgilvyAction offering. We are delighted to welcome Mae back to Ogilvy to lead OgilvyAction in this dynamic growth market.” ” said John Goodman, President OgilvyAction Asia Pacific.
OgilvyAction will be based at the Ogilvy & Mather office at the Picadilly Star Building in Fort Bonifacio Global City.