Philippine retailers’ confab set Aug. 9-10

Planners call it “tourism spend,” and it is increasing in the Philippines with the increase of tourist arrivals. A big portion of this “spend” is reflected in the shopping bills of tourists.

Thus, Philippine retailers are synergizing with the Department of Tourism campaign, “It’s More Fun in the Philippines,” as they gather this year for the retail industry event aimed at highlighting and heightening the fun shopping experience here.
The Philippine Retailers Association (PRA) holds its 21st National Retail Conference (NRCE) and Stores Asia Expo next month with the theme: “Shopping. More Fun in the Philippines—Taking customer experience to new heights.”

Considered as the country’s biggest retail industry event, the 21st NRCE will be keynoted by Tourism Secretary Ramon Jimenez.

Adding to the prestige of the event is Coca-Cola president and CEO William Schultz, who will be the other keynote speaker on the opening day of the conference.  Coca-Cola, which celebrates its centennial this year, is among the most well-loved brands in the Philippines. It will also celebrate “100 Year of Happiness.”

The 21st NRCE is slated on August 9 to 10 at the SMX Convention Center in Pasay City. The two-day conference and exhibit will be attended by over 800 retail owners, suppliers, CEOs and top level executives. Its twin event, the Stores Asia Expo, is the country’s showcase of retail suppliers and service providers.

Each year, NRCE invites experts from the retail industry and other related sectors to cover relevant aspects of retailing. Among the topics at this year’s NRCE are strategies for driving growth and customer engagement.