PHINMA Properties boasts fast rate of sales, quick turnover of units
PHINMA Properties, the property development arm of conglomerate PHINMA Inc., reported fast rate of sales with 30 to 35 condominium units sold every month, which is 51 percent higher than the industry average in the Philippines of only 18 units per month.
According to Raphael Felix, PHINMA Properties vice president for urban housing division, the reason behind PHINMA’s faster rate of sales compared to other property developers is the value they give for their customer’s money as well as their quick turnover of condo units.
In PHINMA’s Affordabest properties, consumers receive a 30 square-meter condo unit with balcony, parking slot and a two-year warranty on workmanship for a price not more than P1.7 million. This is more affordable compared to other developers’ abot-kaya prices where consumers only get a cramped 18 square-meter unit.
“PHINMA Inc. is a pioneer in the cement industry. Our expertise helps PHINMA Properties build high-quality and truly affordable condominiums on its own. We save money from different construction fees and lessen the prices of our units,” Felix said.
“Another factor that makes us unique is our methodology of construction. We build properties using box building technology because of its strength, quality and speed. This allows us to offer fast turnovers to our customers with affordable prices,” he said.
“Box building technology” or “solid concrete construction” is a technique widely used in the United States where every wall is entirely concrete which makes properties more durable, crack-free and easier to build compared to those made through conventional construction using hollow blocks.
“Aside from affordable properties and quick turnover of units, we have faster rate of sales because of our in-house structured sales force’s hard work. They are essential members of our group; PHINMA takes care of them by offering generous commission rates and incentives to keep them motivated,” Felix added.
PHINMA Properties is a triple-ISO certified developer with certifications awarded for quality, environment and safety. Ongoing PHINMA Properties’ Affordabest communities include Italian-inspired Arezzo Place in Pasig City; tropical-inspired Hacienda Balai in Novaliches, Quezon City; and country lodge-inspired Solano Hills in Southbay, Muntinlupa City. It also offers the premium ASiA Enclaves in Alabang, Muntinlupa City with Japanese, Thai and Balinese-themed suites.
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