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Tragedy
at Ultra: Making money
off people's desperation
 

THE HORRIBLE tragedy that took place at the Ultra (now named
PhilSports Arena) last Saturday when a stampede killed more
than 70 people and injured 500 others who were participating
in the noontime television show "Wowowee" should
not be surprising, given the track record of the show's host
Willie Revillame and the ABS-CBN Broadcasting network in producing
shows that exploit the desperation of poor Filipinos.
I have often written of the stupidity inherent in the games
of chance that have always made TV noontime shows such a hit
with audiences of all income groups. They have long been a
staple of variety shows on all channels, promising housing
lots, cars, furniture, appliances and cash prizes to a population
starved of enough income to lead a decent life. That the contestants
have miniscule chances of winning any of the big prizes is
irrelevant to the psyche of those participating, or those
wanting to participate.
It's the old mindset of gambling addicts who believe that
one time or another they will hit the proverbial jackpot.
And the Philippines, let's face it, is a nation of gamblers
addicted to the dream of easy money.
There are millions of Filipinos who are always ready to give
their best shot by betting some money on the illegal lottery
"jueteng," on the slot machines in casinos or on
TV game shows in the belief borne of economic desperation
that winning will solve all of their financial problems without
having had to work for it.
That "Wowowee" took this phenomenon to new heights
is undeniable. Day after day, the whole show revolved around
the circus of Revillame dancing around and singing his signature
"Wowowee" song to a cheering studio audience, all
the while collecting "donations" from wealthy, vacationing
"balikbayan" [visiting overseas-based Filipinos].
While this collection of US dollars looked unseemly to many,
prompting ABS-CBN to post a clarification before each show
that the donations were purely voluntary, the host began doling
the money out on air to poor participants.
This is where the equally unseemly voyeurism of watching
Revillame night after night consoling contestants -- who break
down and cry while recounting their sad life stories -- took
place. Not only that, but he required them to perform like
circus monkeys, dancing or singing in silly fashion, to the
obvious delight of studio and home audiences alike, for a
few meager handouts of 10 or 20 dollars each. It's what should
be called voyeuristic pornography, as we could all watch these
small moments of anguish and sadness, shed a few tears in
solidarity and then safely return to our own lives feeling
better for ourselves and the people we just watched on "Wowowee."
The slinging match that is currently going on between ABS-CBN
management and the Department of Interior and Local Government
is ridiculous and scandalous. Paying the funeral expenses
of those who perished is hardly enough to get ABS-CBN off
the hook of responsibility. If the network were serious about
reforming itself it would cancel "Wowowee" and launch
its own internal investigation of what went wrong and who
is responsible. Those found lacking should be fired and the
network should implement a new standard of crowd management
and control that it will use at all public events it hosts
in the future.
But most importantly, ABS-CBN and other networks should refrain
from offering limited chances for only a few people to win
huge prizes. This is what triggered the rush of humanity at
the Ultra in the first place. It is similar to the stampede
that happened in Jeddah in August 2004 at the opening of the
new IKEA furniture store. Ads in newspapers promised coupons
worth 1,000 Saudi rial (14,000 pesos) each to the first 100
shoppers through its doors on opening day. The result: Hundreds
of people showed up, some camping overnight, and three people
died in the resulting rush to get into the store. I know,
because I was there.
Filipinos should also be weaned off this hope of one day
winning the jackpot and having all of their money problems
solved. This only happens to an extremely miniscule number
of people. Instead, working hard and saving money should be
encouraged for those Filipinos who already make enough money
to stay above the poverty line. This culture of gambling only
enriches the "jueteng" lords and impoverishes millions
of Filipinos who can barely afford to be losing money through
gambling.
Comments or questions? E-mail me at rasheedaboualsamh@yahoo.com.
Visit my weblog at http://rasheedsworld.blogspot.com
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