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Home Features


Activist turned entrepreneur
promotes Pinoy well-being


By Inquirer News Service

JEAN Paul Sartre said that "man does not have a human nature; he only has a history."

If one were to sum up the life of Albert M.G. Garcia, this philosophy very well explains the kind of person that he has become, a man who is always imbued with the desire to help others, especially the less privileged.

Garcia's early childhood and first schooling was in Madrid, Spain during the Franco socialist era and no doubt dinner table conversations subconsciously influenced and contributed to his formative and growing years.

As a young man back in the Philippines, he would accompany his lawyer father who represented the people from San Simon and Candaba, Pampanga, leaving strong imprints on life's inequalities between the rich and the poor.

While a student at De La Salle in the late '60s, he was an avowed activist, joining rallies and demonstrations against the social injustices, taking his share of truncheon bruises and tear gas inhalation. He had to leave the country the week after Marcos lifted habeas corpus.

Despite the fact that Garcia spent more than 25 years of his life in other countries, his outlook, however, never changed.

From the time he landed in Australia on Sept. 29, 1971 -- the date clearly imprinted in his mind-Garcia has taken on a multitude of jobs to survive, from waiter, dishwasher, assembling fire extinguishers, supermarket stock boy, clerk, newspaper delivery boy to being an account director in an advertising agency, marketing manager of a cruise company, managing director of retail chain to president and CEO of a food manufacturing company.

In 1976, however, he put up his own companies, Garsworth Marketing Australasia Pty Ltd and Philippine Food Products Pty Ltd, an international trading company dealing with consumer products. He imported South East Asian food (Thai, Vietnamese, Indonesian, Korean, Filipino, Malaysian, Chinese) to Australia.

Garcia is directly attributed to have influenced and changed the culinary direction of Australia as a consequence of the food imports for 30 years.

Interest in sports

Among other endeavors -- from 1995 to 1998 -- on a consultancy capacity, he was adviser to the Philippine Sports Commission (PSC) chair on international sports policy and development and was also head of the PSC International Desk.

This strong interest in sports stems from his being an all-around athlete during his student days. Garcia played for the Philippine National Football Team from 1966-1971, making his country proud with international goals against Burma and China.

De La Salle inducted him to the Sports Hall of Fame-Football in 1997. The PSC has likewise given him recognition by awarding him "Outstanding Achievement in the Field of Sports" and "Outstanding Contribution to the Development of Philippine Sports."

In the same manner that his sociopolitical environment influenced his outlook in life, Garcia's sports inclination has contributed to his strong personal belief that wellness plays a very important role in the quality of life of a person.

Garcia has practical industry experience in a number of fields, i.e. travel and tourism, water management, food and agriculture, property development, commodities, consumer products, management consultancy, advertising and promotions and even cinema and entertainment.

With his involvement in these industries, Garcia gained professional competence in various areas-marketing and administration, consulting skills training, international consultancy, high-level liaison with governments, import and export marketing, international trading (Australasia and Southeast Asia), product development and consumer marketing.

Garcia assists foreign companies do business in the Philippines and South East Asia and helps Philippine companies tap export markets in the Asean.

Garcia is also sharing his wealth of professional experience through the academe. He is formulating courses on Marketing to South East Asia and Indo China for the CCE-Ateneo Graduate School of Business.

Comes home

Seven years ago, he decided to settle once again in the Philippines on a more permanent basis.

But while his hands are full of various involvements, from all indications he never veered away from his core interest and lifestyle ideology. His company, Garsworth Marketing Inc, is engaged in exclusive marketing of C-Lium Fibre, a registered trademark of a fiber supplement and considered the "Rolls Royce of Fibers" and the "Mother of all Herbs."

What has a fiber supplement got to do with the cause he used to espouse in his younger days, especially that of a more equitable sharing of nature's bounty?

Garcia is quick to answer that his objective of promoting the well-being of people through C-Lium Fibre is consistent with his personal philosophy of keeping oneself in good shape, an attitude he has nurtured over the years as an athlete.

Garcia is so passionate about the benefits of C-Lium that he is not worried about its relatively higher price.

Now that it is already in the market, his aim is to reach more people, make them realize the benefits of increased well-being from regular and daily C-Lium Fibre intake. And as more and more people become aware of its benefits, then his company will likewise achieve growth in the market.

Garcia cites its competitive advantage over other products and declares: "No other fiber supplement in the market is able to provide all the benefits that C-Lium Fibre delivers. It is made from psyllium husks which is an excellent source of soluble fiber. It has no additives, no preservatives, no chemicals, no side effects, no artificial sweeteners, just pure wholesome 100-percent organic plant material. It's nature's way of providing fiber to our bodies."

"For me, what is most fulfilling is that I am in a position to provide greater well being to Filipinos by encouraging increased food fiber intake with C-Lium Fibre. I would like to be remembered as the person who eliminated constipation from the Philippines. It is just unfortunate that I cannot likewise eliminate political constipation."

As an entrepreneur, Garcia may have had unpleasant experiences dealing with what he refers to as "bureaucrazy" but this does not dampen his goals for C-Lium Fibre, revealing plans to position the product in the global marketplace via e-commerce. Eventually, he would also like his employees to take over.




 







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