
Activist turned entrepreneur
promotes Pinoy well-being

By Inquirer News Service

JEAN Paul Sartre said that "man does not have a human nature;
he only has a history."
If one were to sum up the life of Albert M.G. Garcia, this
philosophy very well explains the kind of person that he has
become, a man who is always imbued with the desire to help
others, especially the less privileged.
Garcia's early childhood and first schooling was in Madrid,
Spain during the Franco socialist era and no doubt dinner
table conversations subconsciously influenced and contributed
to his formative and growing years.
As a young man back in the Philippines, he would accompany
his lawyer father who represented the people from San Simon
and Candaba, Pampanga, leaving strong imprints on life's inequalities
between the rich and the poor.
While a student at De La Salle in the late '60s, he was an
avowed activist, joining rallies and demonstrations against
the social injustices, taking his share of truncheon bruises
and tear gas inhalation. He had to leave the country the week
after Marcos lifted habeas corpus.
Despite the fact that Garcia spent more than 25 years of
his life in other countries, his outlook, however, never changed.
From the time he landed in Australia on Sept. 29, 1971 --
the date clearly imprinted in his mind-Garcia has taken on
a multitude of jobs to survive, from waiter, dishwasher, assembling
fire extinguishers, supermarket stock boy, clerk, newspaper
delivery boy to being an account director in an advertising
agency, marketing manager of a cruise company, managing director
of retail chain to president and CEO of a food manufacturing
company.
In 1976, however, he put up his own companies, Garsworth
Marketing Australasia Pty Ltd and Philippine Food Products
Pty Ltd, an international trading company dealing with consumer
products. He imported South East Asian food (Thai, Vietnamese,
Indonesian, Korean, Filipino, Malaysian, Chinese) to Australia.
Garcia is directly attributed to have influenced and changed
the culinary direction of Australia as a consequence of the
food imports for 30 years.
Interest in sports
Among other endeavors -- from 1995 to 1998 -- on a consultancy
capacity, he was adviser to the Philippine Sports Commission
(PSC) chair on international sports policy and development
and was also head of the PSC International Desk.
This strong interest in sports stems from his being an all-around
athlete during his student days. Garcia played for the Philippine
National Football Team from 1966-1971, making his country
proud with international goals against Burma and China.
De La Salle inducted him to the Sports Hall of Fame-Football
in 1997. The PSC has likewise given him recognition by awarding
him "Outstanding Achievement in the Field of Sports"
and "Outstanding Contribution to the Development of Philippine
Sports."
In the same manner that his sociopolitical environment influenced
his outlook in life, Garcia's sports inclination has contributed
to his strong personal belief that wellness plays a very important
role in the quality of life of a person.
Garcia has practical industry experience in a number of fields,
i.e. travel and tourism, water management, food and agriculture,
property development, commodities, consumer products, management
consultancy, advertising and promotions and even cinema and
entertainment.
With his involvement in these industries, Garcia gained professional
competence in various areas-marketing and administration,
consulting skills training, international consultancy, high-level
liaison with governments, import and export marketing, international
trading (Australasia and Southeast Asia), product development
and consumer marketing.
Garcia assists foreign companies do business in the Philippines
and South East Asia and helps Philippine companies tap export
markets in the Asean.
Garcia is also sharing his wealth of professional experience
through the academe. He is formulating courses on Marketing
to South East Asia and Indo China for the CCE-Ateneo Graduate
School of Business.
Comes home
Seven years ago, he decided to settle once again in the Philippines
on a more permanent basis.
But while his hands are full of various involvements, from
all indications he never veered away from his core interest
and lifestyle ideology. His company, Garsworth Marketing Inc,
is engaged in exclusive marketing of C-Lium Fibre, a registered
trademark of a fiber supplement and considered the "Rolls
Royce of Fibers" and the "Mother of all Herbs."
What has a fiber supplement got to do with the cause he used
to espouse in his younger days, especially that of a more
equitable sharing of nature's bounty?
Garcia is quick to answer that his objective of promoting
the well-being of people through C-Lium Fibre is consistent
with his personal philosophy of keeping oneself in good shape,
an attitude he has nurtured over the years as an athlete.
Garcia is so passionate about the benefits of C-Lium that
he is not worried about its relatively higher price.
Now that it is already in the market, his aim is to reach
more people, make them realize the benefits of increased well-being
from regular and daily C-Lium Fibre intake. And as more and
more people become aware of its benefits, then his company
will likewise achieve growth in the market.
Garcia cites its competitive advantage over other products
and declares: "No other fiber supplement in the market
is able to provide all the benefits that C-Lium Fibre delivers.
It is made from psyllium husks which is an excellent source
of soluble fiber. It has no additives, no preservatives, no
chemicals, no side effects, no artificial sweeteners, just
pure wholesome 100-percent organic plant material. It's nature's
way of providing fiber to our bodies."
"For me, what is most fulfilling is that I am in a position
to provide greater well being to Filipinos by encouraging
increased food fiber intake with C-Lium Fibre. I would like
to be remembered as the person who eliminated constipation
from the Philippines. It is just unfortunate that I cannot
likewise eliminate political constipation."
As an entrepreneur, Garcia may have had unpleasant experiences
dealing with what he refers to as "bureaucrazy"
but this does not dampen his goals for C-Lium Fibre, revealing
plans to position the product in the global marketplace via
e-commerce. Eventually, he would also like his employees to
take over.
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