Western Union launches
Gold Card loyalty program
By INQ7.net

(L-R) Renny Jackson, Echo Huang and Pete Escalona of the Western Union public relations team with Bill Thomas, president, Western Union-The Americas.

DENVER--Western Union Financial Services Inc., a worldwide leader in money transfer services, offers its customers even more of a reason to send money home through Western Union with the Western Union Gold Card. The Western Union Gold Card is a loyalty program created to reward frequent Western Union customers with a number of valuable benefits and free phone time. It is free to enroll. With the card, customers receive free phone time with every transaction and earn points toward exciting rewards, including service fee reductions, gift cards from major retailers such as Blockbuster, Toys 'R' Us and Sears as well as great merchandise such as cameras and watches. The Western Union Gold Card also acts as a rechargeable phone card.

In addition to reward benefits, the Western Union Gold Card makes sending money to loved ones easier than ever. Gold Card consumers can use a shorter and simpler money transfer send form, which saves the customer valuable time.

"Western Union believes in providing value to its customers," Ming Ren Shiu, marketing manager for Asia, said in a press statement. "The Western Union Gold Card is a great way to reward our loyal customers with a variety of incentives while providing them the added convenience of transferring money even more quickly than before. We encourage all of our customers to enroll in the program and start receiving their rewards."

Western Union Money Transfer customers can enroll in the WU Gold Card program at any of the nearly 45,000 agent locations through the United States. Western Union has agent locations in certain major metropolitan areas that offer in-language customer service. Or customers may call 1-877-737-2486 to enroll by telephone. In the Philippines, Western Union customers can conveniently pick up their money at 6,639 agent locations throughout the country.

Among major mainstream companies serving the needs of minority communities, Western Union is the most visible. It reinvests in the community by funding life improvement events, holding pre-departure seminars for immigrants and workers trying their luck in foreign shores, and supporting cultural programs.