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FUJITSU Philippines Inc. (FPI), the second largest IT vendor in the country, seeks to further enhance its customer service with the opening this month of the Fujitsu Call Center as the single point of contact for its customers. "In today's service-oriented environment, organizations are placing greater emphasis on reliable and efficient call center facilities as a tool for enhancing service levels to customers," said Felipe Manalang, EVP and GM of FPI. With the introduction of sophisticated computer-telephony integration (CTI), customer interaction via the telephone is now a standard aspect of office communications, from general inquiries, telemarketing, complaints, ordering and other complex transactions. Currently employing 25 full-time staff, the Fujitsu Call Center (FCC) provides a single point of contact for customer assistance, call forwarding/closure, routing, monitoring and logging management facility service. The FCC aims to maximize customer satisfaction by providing the following services to all FPI customers:
"The FCC serves as a very efficient way for
receiving and recording customer calls. But more important, it
is also a channel for answering and resolving inquiries and problems,
a tool for achieving maximum client satisfaction," said Larry
Galang, division head of the Integrated Services Support Division,
the FPI operating division that is in charge of the FCC. "Its
most basic feature is to serve as the front-line link between
the FPI group organization and its clients."
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