(1) ENCOURAGE workers at all levels to experiment with e-business strategies.

(2) Make superior customer satisfaction the company's top priority.

(3) Build an effective working partnership between IT and non-IT people.

(4) Apply nontraditional thinking to problem solving.

(5) Relax rigorous up-front financial analysis.

(6) Adopt a pioneering spirit.

(7) Strive to understand significant sources of organizational and customer pain.

(8) Make sure you test and integrate related systems before an electronic commerce application actually goes live.

(9) Market aggressively.

(10) Emphasize the economic benefit to participants.