New logo, endorsers and TV ad mark beauty salon’s relaunch

Posted October 15, 2009 17:54:00

Irene C. Perez

Philippine Daily Inquirer

MANILA, Philippines--You don't have to spend an entire week’s worth of meals on treatments to make sure you get good service. Glam up and get pretty with safe and affordable treatments both beauty newbies and long-time salon-goers would love.

Flawless chain of beauty salons was recently relaunched as a personal care house. You won’t miss the pink Flawless billboards along main roads featuring celebrities Judy Ann Santos, Lorna Tolentino, Yasmine Kurdi, Mark Herras and Richard Gutierrez.

The Flawless label has been there for eight years, and now has 28 salons mostly located in popular malls (www.flawless.ph for list of branches). Soon-to-open branches outside Metro Manila are in CSI Mall in Dagupan, and Marquee Mall in Angeles, Pampanga.

“Flawless gets an upgrade with new logo, endorsers and TV ad,” says owner and CEO Rubby Sy. “We go by the mind-set ‘Less is More’ and we want to be the salon everyone can go to, not just the masa, but all people who want dependable and reasonably priced services.

To give a fresh take on the brand, Flawless uses the “airline concept” with treatment rooms classified into Diamond (first class, private room); Ruby (business class, semi-private rooms); and Emerald (economy class). All rooms sport the pink-gold-white theme, are spacious and give enough privacy to clients.

“All our products and services have been researched and developed by a team of qualified dermatological doctors,” assures Sy.

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