Wednesday, June 20, 2018
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Cavite student wins annual DPC-PLDT visual arts contest

The officials of Directories Philippines Corporation and Philippine Long Distance
Company and Dean Napoleon Abueva’s family together with the winners of DPC-PLDT Visual
Arts Competition 32 and their professors. (FRONT Left to Right)  Former DPC-PLDT VAC
Project Director Fred Amat, DPC-PLDT VAC 32 Grand Prize Winner Paul Taladtad, DPC-
PLDT VAC 32 Third Place Winner Kenneth Leo Pamlas, Dean Napoleon Abueva’s Daughter
Ms. Maria Amihan Abueva, Dean Abueva’s Wife Dr. Sergia Abueva, DPC-PLDT VAC 32
Second Place Winner Jayvee Valencia, Philippine Long Distance Telephone Company Home CC
Advocacy and Communications Head Miguel Rafael Ruffy, Directories Philippines Corporation
COO Arturo Diago Jr. (BACK Left to Right) DPC-PLDT VAC 32 Judges Ruben “Totet” de
Jesus and Marabini Williamson, Bulacan State University Professor Vim Kiester Rivera,
Tarlac State University Professor Judeo Herrera, Adventist University of the Philippines
Professor Reuben Pagaduan

An oil painting called “Jeeploma”, depicting a jeepney driver’s pride as a hard-working father, bagged the grand prize of the 32nd Visual Arts Competition (VAC 32) of Directories Philippines Corporation and the Philippine Long Distance Telephone Company.

The work by Paul Taladtad from Adventist University of the Philippines of Silang, Cavite bested entries submitted by fine arts students this year to the annual tilt. The much-awaited art competition among the country’s schools of fine arts captured the interest of the judges with its interpretation of this year’s competition theme, “Pinoy Pride.”

Jayvee Valencia of Bulacan State University won second prize for his entry, “Ngiti”, while Kenneth Leo Pamlas from Tarlac State University won third prize for “Bayanihan Sa Bayan ni Juan”, an acrylic painting showing a known Filipino custom bayanihan. Aside from the VAC 32 trophy and cash prize, the Fine Arts schools of the top three winners also received cash donations and replicas of the VAC trophy that was designed by National Artist Napoleon V. Abueva in 1990.

Louis Rafael Espinosa from the University of Santo Tomas won the VAC 32 People’s Choice Award with his entry “Kulturang Dalisay.” The winning entries will grace the covers of the 2018-19 White and Yellow Pages PLDT directories.

“Jeeploma”—a play on the words, “jeep” and “diploma”—highlights a jeepney coin box with graduation pictures of the driver’s three children and coarsely textured coins and peso bills, along with the driver’s work-worn hands, to convey the sense that every centavo had been hard-earned and well-spent.

Taladtad, the grand prize winner, said he got the idea from personal experience, while enrolled in the University of the Philippines in 2009-2012. “Minsan, habang nakasakay ako sa jeep sa UP IKOT, napansin ko pagkatapos kong magbayad na inilagay nung driver yung barya sa coin box na may graduation pictures ng mga anak niya. Na-touch po ako noon, dahil jeepney driver din po ang papa ko,” Taladtad said. “Naalala ko, mayroon din pong nag-post online, siguro five years ago, ng picturena kuha din sa jeep na yon. Nag-comment ako noon: ‘ang gandang gawing tula o painting.’”

The photograph Taladtad refers to was originally posted by Justin Linatoc in November 2012, and the winning artist acknowledges that it had been one of his sources of inspiration.

More than 70 art works from fine arts students from all over the Philippines with different interpretations of the theme were submitted for the competition. Thirty entries were singled out as finalists and were exhibited at the Little Theater Lobby at the Cultural Center of the Philippines from March 13 to 20, 2018. Entries were judged according to visual composition, originality, adherence to theme and suitability as cover.

The awarding ceremonies were held Tuesday, March 20, 2018 at the CCP Main Lobby.

The panel of judges was composed of Chris Millado, Vice President and Artistic Director at the Cultural Center of the Philippines; Don Djerassi L. Dalmacio, Awardee of 2009 Cultural Center of the Philippines Thirteen Artists; Ruben Fortunato M. de Jesus, award-winning illustrator of children’s books, and founding member of the Illustrador ng Kabataan (Ang InK); Marabini S. Williamson, seasoned advertising and publishing expert, formerly of McCann-Erickson Phils; and Wesley Valenzuela, 1995-1996 DPC-PLDT VAC Grand Prize Winner.

VAC 32 is an annual arts competition organized by DPC and PLDT for student artists in the Philippines. The competition has explored various art forms using different media over the past three decades.

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