New collab echoes southern France and Marrakech

4:24 am | Friday, May 1st, 2015
EASY-TO-WEAR separates from Ines de la Fressange for Uniqlo

EASY-TO-WEAR separates from Ines de la Fressange for Uniqlo

French style icon Ines de la Fressange highlights feminine beauty and effortless comfort in her Spring-Summer line for Uniqlo.

Uniqlo design director Naoki Takizawa worked with Ines to merge her passion for the Uniqlo LifeWear concept with her style inspired by refined feminine beauty and authentic quality.

This is the third collaborative collection with Ines.

The collection debuts in two stages. The first, for Spring, launched on January 15. New to the line is the natural caramel color common to southern France, dresses in vintage floral prints, and indigo shirts.

The second stage, Summer, features items that reflect the mystique of Morocco’s Marrakech and capture the spirit of the Mediterranean Sea. The range includes vanilla and limestone gray, for vivid natural contrasts in the dazzling sunshine.

Reprising the popular soutien collar coat, final garment dyeing enhances softness and texture. The floral print dress has elastic waistband, without a gathered front, to emphasize the silhouette. Shade contrasts in the pattern underscore the vintage appearance.

De la Fressange says, “Fashion has to be fun. I learned from the world of high fashion that you can express elegance without owning many items.”

Design director Takizawa says, “In our work together, Ines and I always start by asking what kinds of clothing we should recommend to customers this season. We feel like chefs eagerly preparing the best in seasonal fare for their diners.”

Born into an aristocratic family in France in 1957, Ines de la Fressange became a fashion model, becoming Chanel’s star model from 1983 to 1990, and the muse of designer Karl Lagerfeld.

In 1989, she was chosen by the French government as the likeness for a bust of Marianne, the symbol of the French Republic. Ines is also active as a designer, journalist, author and fashion consultant, and in 2010 was selected as a member of L’Oréal’s “Dream Team.” Her book “Parisian Chic” has been translated into 17 languages, with more than a million copies sold worldwide.

The Ines de la Fressange collection is available at Uniqlo stores at SM Megamall, SM Aura Premier and Glorietta 5.

Tags: fashion , Lifestyle , Marrakech , Southern France , Uniqlo

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