When fashion designer Edgar Allan and merchandiser Rene Tiongco opened their boutique in Makati 30 years ago, little did they know that their limited-edition dresses (some one-of-a-kind) would click with women who like clothes that are neither overly trendy nor plainly boring, and would continue to appeal to a new generation of women.
They have since been consistently known for offering well-constructed, elegant dresses. The duo recently opened a new and compact Edgar Allan Boutique on the third level of the newly constructed Glorietta 1 in Ayala Center, marked by an invitational dinner and fashion show last Nov. 11.
Edgar Allan has developed a niche in ready-to-wear through the years. The dresses show the confidence and expertise of a designer who does not need to prove anything more, having weathered the ups and downs of fashion and maintained a flourishing presence in the highly competitive shopping-mall environment.
After three decades in the art and business of fashion, Edgar Allan, one of Vicky Galang’s outstanding alumni at Madonna School of Fashion, and Rene Tiongco, a New York-educated merchandiser and marketer, continue to offer elegantly designed, well-crafted clothes for the new generation of women dressers.
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of INQUIRER.net. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.
Copyright 2012 Philippine Daily Inquirer. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate: c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94