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Surf Matic offers hands-free laundry

From left to right: Will Tan, Brand Manager for Surf Bars and Powders; Apaz Gonzales, Surf Fabcon Brand Manager; Joy Catiis-Cruz, Whirlpool Marketing Manager; Andrea Pionilla, Electrolux Group Product Manager; Jessica Inocencio, Surf Brand Manager; and Audrey Capacio, LG Washing Machines Product Manager

It takes an average of 30 minutes to wash clothes by machine, and another 30 if hand-washing is done to complement this. Now, there’s a new product that cuts washing time in half—minus the scrubbing.

From the number one laundry detergent brand in the Philippines, Surf introduced its latest formula that offers homemakers and washers the luxury of clean and fragrant clothes without the inconvenience of hand-washing.

Surf Matic, the brand’s newest powder detergent, is particularly designed for washing machine use. This product gives its consumers all the benefits one can think of when it comes to laundry. According to Ms. Jessica Inocencio, brand manager of Surf Matic, the product offers superior value. “With quality over quantity, only one sachet is needed for a regular machine load—as opposed to other leading variants—allowing consumers to save more with its powerful formula,” she said.

Inocencio explained that the advantage with this formulation is that the detergent lather amount is manageable. The optimum lather level helps maximize the machine’s cleaning potential. In addition, the product contains a special active stain release agent, which thoroughly penetrates through the clothing fiber to provide deep cleaning.

Three of the top washing machine manufacturers in the country have partnered with Surf Matic and highly recommended the product to use with their laundry equipment. Audrey Capacio, LG Product Manager, is very enthusiastic about the product. “Surf has proven to be a reliable laundry brand when it comes to keeping clothes fresh. LG washing machines need a truly reliable partner in washing clothes,” she said.

Electrolux Group Product Manager Andrea Pionilla couldn’t agree more. “Consumers do not only look for high-quality washing machines, but the right products to use with them as well. Customers are now thinking long term when it comes to purchases,” she stated.

Joy Catiis-Cruz, Whirlpool Marketing Manager, also testified that Surf Matic is a tremendously effective solution to the needs of every household that operates a washing machine, because it significantly aids in lessening laundry time. She also said, “Our brand believes this detergent is an excellent partner for our laundry products.”

Among all the advantages of using this product, one of its most valuable offerings is time. Ms. Inocencio emphasized that instead of soap, suds or a heap of laundry, time is in the consumers’ hands. Surf Matic does all the work with the machine, no manual scrubbing necessary afterwards. Now, there are more moments to invest on family, recreation and the things that are of utmost importance.

With Surf Matic offering a solution to the mundane chore of clothes washing, the brand digs deeper by putting a premium on what matters most to its consumers.

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