Quantcast

TV ads don’t mean Casiño’s a big spender

By

Senatorial candidate Teddy Casiño. INQUIRER FILE PHOTO

MANILA, Philippines—Senatorial hopeful Teddy Casiño on Wednesday took exception to a partial report released by the Commission on Elections placing him among the top five candidates with the longest airtime in television and radio advertisements.

“In all honesty, I am surprised by reports that say I am among the top five candidates who have the longest TV airtime, leaving the impression that I am a big TV ad spender. That is farthest from the truth,” he said in a statement.

At a political rally in Dumaguete City, he let out a loud laugh when asked to comment on the Comelec report. “That’s impossible. Maybe it’s a result of dagdag-bawas,” Casino told the Inquirer.

“The Comelec should check their figures and see how they computed them. There’s something wrong with their system. This is really impossible because from the start, one of the major problems of my campaign is that I lack funds for TV ads,” he added.

“The truth is I’m still one of the cash-strapped senatorial candidates,” he added.

In his statement, the three-term representative of the Bayan Muna party-list group said Comelec’s tally was “erroneous” because it only used network logs and did not actually monitor the ads.

Casiño, who is running under the Makabayan Coalition Party, released his ad spending report which showed he had spent only P3.77 million for 15.5 minutes of TV and radio ads. He added that while they had planned to run 33 spots, only 31 were aired.

He said the Comelec had applied a disproportionate method of counting TV airtime, putting at par the TV ads aired at the national and local levels. “It is like treating as equal in height a midget and a giant,” he said.

Casiño noted that a 30-second national ad on ABS-CBN simultaneously airing on 36 provincial TV stations was worth P538,592, while a 30-second local ad airing in only one of its provincial stations only cost P24,138 (4.5 percent of the cost of a national TV ad spot).

“We can only afford a few spots of national TV ads and we placed 12 minutes in ABS-CBN Davao and Cebu totalling P555,166, which is almost equivalent to a single 30-second ad in national television,” he said.

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of INQUIRER.net. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

Copyright © 2014,

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate: c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94



News

  • Catapang says sorry to Sulu execs over secretive German captives’ release
  • Bill eyes prison sentence, fines vs stalkers
  • Comelec to public: Help rid records of ‘ghost voters’
  • Tiu may face charges if proven to be Binay dummy, says Cayetano
  • Tagle returns from Vatican, to announce ‘good news’ next week
  • Sports

  • Dwyane Wade fulfills wish of Filipina grandma
  • Steve Nash ruled out for season with back injury
  • NLEX shoots for win No. 2 vs Talk ‘N Text
  • Red Lions roar mightily under Fernandez
  • Army outlasts Cagayan in 5
  • Lifestyle

  • 12-meter-long-haired maiden returns home
  • Underneath, most women love underwear-Halle Berry
  • Philippine Fashion Week: It’s now less about spectacle, more about relevance
  • The ‘Queen of Posing’ shows how it’s done
  • Well-nourished children make up resilient nations—children’s rights group
  • Entertainment

  • Comedy Manila takes ‘United Colors of Comedy’ to UP
  • Did Mo Twister insult slain transgender on social media?
  • Sarah Geronimo voted Best Southeast Asia Act at 2014 MTV EMA
  • Whiplash: An unstoppable beat
  • Toys ‘R’ Us pulls out ‘Breaking Bad’ toys
  • Business

  • Solving energy crisis, port congestion yet to be crossed off Aquino to-do list
  • SC orders BMW dealer to refund buyer
  • All local hotels, resorts to follow new star rating system in aid of tourism
  • Nielsen – Asian American buying power driving consumer trends
  • Regulator keeps interest rates steady
  • Technology

  • Zuckerberg speaks Chinese; Beijing students cheer
  • SC reminds netizens: Nothing stays private on Facebook
  • LTFRB goes after Uber vehicles; MMDA disagrees
  • SC: Privacy laws do not apply on Facebook photos freely uploaded by Internet users
  • Google offers peek into Bhutan with Street View launch
  • Opinion

  • Editorial cartoon, October 24, 2014
  • Focus on the killing
  • The ‘mystery man’ behind Binay
  • Binay trapped in pincers
  • The ‘unwilling’ and the ‘ungrateful’
  • Global Nation

  • Laude’s German fiancé may face deportation, says De Lima
  • Del Rosario: No renegotiation of VFA
  • PH, US sign agreement on workers’ education
  • Military assesses ‘Bayanihan’ effects
  • Amalilio still on Interpol list–DOJ
  • PHOTOS AND VIDEOS

    • Catapang says sorry to Sulu execs over secretive German captives’ release

      Read More

    • Bill eyes prison sentence, fines vs stalkers

      Read More

    • Clever’ Japan firm donates high-tech masks for Ebola fight

      Read More

    • ‘Eurogeneral’ leaves jail temporarily for mom’s wake, burial

      Read More

    • PNP official in ‘Eurogeneral’ scam granted one-day furlough

      Read More

    • Cayetano on 2016 bid: ‘I don’t know’

      Read More

    • 4.2 quake hits off Davao Occidental

      Read More

    • Military cites ‘significant gains’ in anti-insurgency drive at AFP meeting

      Read More

    • Finally, Trillanes, media tour ‘Hacienda Binay’

      Read More

    • Trillanes allowed entry but refuses after being told he would be alone

      Read More

    • Trillanes refused entry to ‘Hacienda Binay’ in Batangas

      Read More

    • Man arrested after climbing White House fence

      Read More

    • Canada’s PM says shooting rampage was terrorism

      Read More

    • Trillanes accuses Antonio Tiu of withdrawing millions of cash from QC bank

      Read More

    • No end in sight for Hong Kong protests after talks

      Read More