Quantcast

TV ads don’t mean Casiño’s a big spender

By

Senatorial candidate Teddy Casiño. INQUIRER FILE PHOTO

MANILA, Philippines—Senatorial hopeful Teddy Casiño on Wednesday took exception to a partial report released by the Commission on Elections placing him among the top five candidates with the longest airtime in television and radio advertisements.

“In all honesty, I am surprised by reports that say I am among the top five candidates who have the longest TV airtime, leaving the impression that I am a big TV ad spender. That is farthest from the truth,” he said in a statement.

At a political rally in Dumaguete City, he let out a loud laugh when asked to comment on the Comelec report. “That’s impossible. Maybe it’s a result of dagdag-bawas,” Casino told the Inquirer.

“The Comelec should check their figures and see how they computed them. There’s something wrong with their system. This is really impossible because from the start, one of the major problems of my campaign is that I lack funds for TV ads,” he added.

“The truth is I’m still one of the cash-strapped senatorial candidates,” he added.

In his statement, the three-term representative of the Bayan Muna party-list group said Comelec’s tally was “erroneous” because it only used network logs and did not actually monitor the ads.

Casiño, who is running under the Makabayan Coalition Party, released his ad spending report which showed he had spent only P3.77 million for 15.5 minutes of TV and radio ads. He added that while they had planned to run 33 spots, only 31 were aired.

He said the Comelec had applied a disproportionate method of counting TV airtime, putting at par the TV ads aired at the national and local levels. “It is like treating as equal in height a midget and a giant,” he said.

Casiño noted that a 30-second national ad on ABS-CBN simultaneously airing on 36 provincial TV stations was worth P538,592, while a 30-second local ad airing in only one of its provincial stations only cost P24,138 (4.5 percent of the cost of a national TV ad spot).

“We can only afford a few spots of national TV ads and we placed 12 minutes in ABS-CBN Davao and Cebu totalling P555,166, which is almost equivalent to a single 30-second ad in national television,” he said.

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of INQUIRER.net. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

Copyright © 2014,

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate: c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94



News

  • Japan’s Shinkansen bullet train turns 50
  • Guide dog for blind injured in stabbing
  • SC stops auction of UP-Ayala Land Technohub
  • Heavy rains cause flooding in Metro Manila
  • PNP: Model used ‘fake’ business card to dodge traffic citation
  • Sports

  • India boxer refuses to accept boxing bronze medal
  • Asian Games: Malaysia refuses to give back ‘doping’ gold
  • Kvitova, V. Williams rematch set at China Open
  • NU ousts Ateneo to make Finals after 44 years
  • BMX rider Daniel Caluag wins first PH gold in 2014 Asiad
  • Lifestyle

  • Vietnamese low cost carrier hit over anti-women PR stunt
  • Alyzza Agustin quick facts: Once an SK chairman, a Tourism student, hates ‘fat’
  • Tough sell: marketing Uganda to gay travelers
  • Malaysian student takes law in New Zealand through scholarship
  • 22 student designers to present creations at graduation show
  • Entertainment

  • 9 things to know about Jessica’s exit from Girls’ Generation
  • Amazon, Disney close to peace deal—report
  • Roaring applause for a Legend
  • ‘Gotham,’ before the super-heroics
  • Catwalk fiasco hurts Coco Martin’s ad deals
  • Business

  • PSEi slips in profit-taking
  • Travellers breaks ground for $1.1-billion gaming resort
  • DOTC considered buying second-hand trains from Spain―Abaya
  • US stocks drop on disappointing economic data
  • Gov’t may need to rent power generators
  • Technology

  • Microsoft skips Windows 9 to stress advances
  • Netizens blast sexy model for using cop connection to beat traffic violation
  • Palace backs prepaid SIM registration
  • Man, wife behind ‘crush’ videos get life sentence
  • Turkey’s president dismisses new iPhone: ‘Same as the last’
  • Opinion

  • The Marcoses never really left home
  • Gone to the dogs
  • Sour grapes
  • Pendulum swing
  • Occupy Central
  • Global Nation

  • PH peacekeepers new mission: Secure Pope Francis, APEC 2015
  • Filipino falls to his death from Singapore hospital
  • Countries warned vs backing HK rallyists
  • Aquino hits UN for mission ‘impossible’
  • Japan visa process eased for Filipinos
  • PHOTOS AND VIDEOS

    • 10,000 pigeons in China undergo anal security check—reports

      Read More

    • Paintings from Marcos art collection seized in San Juan raid

      Read More

    • US Ebola patient is first diagnosed outside Africa

      Read More

    • White House intruder got far past front door

      Read More

    • Obama in the mood for Modi, hosts India’s PM for White House visit

      Read More

    • Defiant Hong Kong protesters refuse to budge

      Read More

    • Abad grilled in Senate over non-itemized budget allocation

      Read More

    • A peek into wealth of the Top 10’s richest

      Read More

    • Protesters spend peaceful night in Hong Kong

      Read More

    • Fire hits residential area in Manila—report

      Read More

    • 800 rounds of ammunition found in White House intruder’s car

      Read More

    • Obama efforts to oust Assad pushed to back burner

      Read More

    • Iceland announces men-only UN meeting on women

      Read More

    • American beheading suspect’s mother apologizes in video

      Read More

    • Binay rating falls; rivals up

      Read More