For INQUIRER.net’s creative advertising unit BrandRoom, good things have already been delivered, but even better things are up ahead
In 1997, a news and information website debuted in the Philippines -- INQUIRER.net, which is regarded as the first ever publisher title on this side of the web. Since its inception, it has changed the landscape of digital advertising with the introduction of standard website banner ads that earlier clients found to be highly effective and continued to value even to this day, two and a half decades later.
Over the years, INQUIRER.net, the digital arm of the INQUIRER Group of Companies, has continued to rank first among the best news websites in the country, and continues to be top-of-mind among readers and advertisers as it continues to serve breaking news 24/7 and the latest on issues, compelling commentaries on current events, in the Philippines and around the world. INQUIRER.net, together with BrandRoom, its award-winning native advertising solutions division, is marking a milestone achievement with its 25th year anniversary celebration. Part of this achievement looks back at the same signature skillful storytelling and effective delivery of truthful client features and outstanding digital campaigns, which it has been known for the past 25 years, but more so these last 8 years with BrandRoom creating some of the most noteworthy native advertising campaigns in the Philippines.
Dynamic duo
INQUIRER.net has been hailed as an effective medium for digital ads, while BrandRoom is touted for being a team effective in producing avant-garde branded contents. The unique core alliance of this dynamic duo has produced engaging narratives, compelling chronicles, and the finest and most ground-breaking multimedia campaigns. These are the same reasons that have cemented their invincible spot as clients’ default choice when it comes to impressive, relevant, and revolutionary native contents and digital advertising that magnify every partner brand’s growth and consumer loyalty.
The past 25 years has not been easy as the team believes that success was not served on a silver platter, given the global health crisis, economic recession, competition, and other challenges throughout its journey. But notwithstanding the business adversity and market uncertainty during these challenging times, INQUIRER.net Sales and Marketing, the department operating BrandRoom, continue to relentlessly thrive. The pandemic has even made the team tougher and more agile. In fact, during the time of the country’s strictest lockdowns and indefinite levels of community quarantines, imposed from March 2020 until restrictions relaxed recently, the INQUIRER.net Sales and Marketing team went against the grain by exceeding business expectations, generating record-breaking revenue at a time of market uncertainty. This is the Sales and Marketing group’s dedication to INQUIRER.net on full display, a firm commitment to do whatever it takes to support the objectives of the company.
This is because both have the strongest pillars composed of experienced digital strategists, writers, multimedia artists and producers, data analysts, web and mobile developers, and video producers, considered as digital natives with novel ideas and who are familiar with the most relevant and contemporary trends in the media, advertising, data science, and journalisms industries. Most of them are even former practitioners, and advertising industry’s esteemed thought leaders, who understand by heart what all clients need, and complement all creative output with captivating messaging, fascinating stories, and world-class campaigns that always effectively bridges brands with readers and consumers.
Core collaboration
INQUIRER.net and BrandRoom’s reputation for producing the finest, most powerful creative advertising outputs balanced with boundless audience reach has earned them the distinction of being the comprehensive media solution of choice by clients and brands’ campaign requirements as they accept partnerships with any brands—whether it’s massive, iconic, or even a start-up. They continue to deliver effective and breakthrough campaigns right off the bat, to the delight and admiration of loyal clients, who are confident that the brands’ messages are embraced by the readers and its target market.
Here are some of INQUIRER.net’s and BrandRoom’s most compelling works in the past couple of years:
Looking back, moving forward
INQUIRER.net and BrandRoom’s own partners and clients testify to the team’s competency, expertise, professionalism, and most importantly the service INQUIRER.net provides to Filipinos around the world. The team acknowledges that these companies have helped them succeed, survive, and thrive. These partners are the reasons why the group keeps doing what they effectively do, and it’s because of the trust and support of their clients, advertisers, readers, and subscribers.
Paying it forward, both INQUIRER.net and BrandRoom promise their clients and partners consistent and solid service and support through multimedia campaigns that reach across all target audiences, engaging them, evoking reactions and responses that will amplify reader confidence and satisfaction with the subject brands.
Where does BrandRoom go from here? The group will keep innovating and masterminding the best, most effective native advertising contents dedicated to serve client objectives while touching lives, through effective digital campaigns that BrandRoom is known for.
Indeed, INQUIRER.net and BrandRoom have set the bar high; and the future of the digital campaign platform that they have pioneered has never looked this promising.
